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Hey AI Breakers 👋 Most sales teams don’t have a talent problem. They have a consistency problem.

Your best rep closes on instinct. Everyone else guesses.

Today, you’ll build an AI Sales Coach that preps reps, role-plays objections, scores calls, and runs your weekly 1:1s. Set it up once, and it coaches every rep the same way, every time.

Let’s build it 👇

🧠 How Your AI Sales Coach Works

A great sales coach does the same handful of things on repeat. We’re going to clone all of them.

  • 📋 Knows your business cold (product, ICP, objections, sales process)

  • 🎯 Preps the rep before every call

  • 🥊 Drills the hard moments until they’re automatic

  • 📊 Reviews what happened and fixes the gaps

  • 📈 Zooms out weekly to coach the whole pipeline

The old way: one overloaded manager coaches a few reps a few times a month.

The AI way: every rep gets prep, practice, and feedback on demand, in the same voice and standard.

Here’s the trick that makes it feel “set up once”: Prompt #1 builds your Sales Coaching Brief. You paste that brief at the top of every other prompt, so the Coach always knows your business without you re-explaining it.

🧱 Prompt #1 → The Coaching Brief (load your sales DNA once)

Before the Coach can coach, it needs to know your world. This prompt turns your raw business details into a clean Sales Coaching Brief you reuse everywhere.

The goal:

  • Capture your product, ICP, offer, and pricing

  • Lock in your sales process stages and ideal call flow

  • List your most common objections in your buyers’ actual words

✅ Use this once, then save the output. It’s the foundation for every prompt below.

Prompt:

You are an elite VP of Sales and sales enablement leader.

I want to build a reusable "Sales Coaching Brief" that you will use to coach my team.

Here is my business:
- What we sell: [YOUR PRODUCT OR SERVICE]
- Who we sell to (ICP): [INDUSTRY, COMPANY SIZE, ROLE OF BUYER]
- The core outcome we deliver: [MAIN RESULT THE CUSTOMER GETS]
- Price range and deal size: [PRICING / TYPICAL CONTRACT VALUE]
- Our sales process stages: [e.g., discovery, demo, proposal, close]
- Average sales cycle length: [e.g., 30 days]
- Our top 3 competitors: [LIST]
- The 5 objections we hear most: [PASTE OR WRITE THEM]

Your task:
1. Turn this into a clean "Sales Coaching Brief" with these sections:
   - Product + Value (in one sharp paragraph a rep can say out loud)
   - Ideal Customer Profile + buying triggers
   - Sales Process map (stage, goal of each stage, exit criteria)
   - Ideal Discovery Questions (8 questions that qualify hard)
   - Top Objections + the best response framework for each
   - Our Differentiators (why us, not a competitor)
2. Flag anything that is unclear or missing, and ask me up to 5 follow-up
   questions to make the brief sharper.

Output the brief in a clean, copy-friendly format I can save and reuse.

💡 Tip: Feed it real material. Paste or attach a few won-deal call notes, your pitch deck text, or your website copy. The more real language you give it, the less generic the coaching.

🎯 Prompt #2 → The Deal Strategist (walk into every call armed)

Reps lose deals in the first 10 minutes by winging discovery. This prompt builds a battle plan for any specific deal before the call starts.

The goal:

  • Map what we know and what we still need to learn

  • Predict the objections and risks for this exact deal

  • Hand the rep a clear agenda and the questions that matter

✅ Use this 5 minutes before any meaningful sales call.

Prompt:

You are my senior deal coach. Use the Sales Coaching Brief below as context.

Sales Coaching Brief:
[paste your Sales Coaching Brief from Prompt #1]

Here is the deal I'm about to work:
- Prospect / company: [NAME + WHAT THEY DO]
- Who I'm meeting: [NAME + ROLE]
- Stage of the deal: [e.g., first discovery call]
- What I already know: [PASTE NOTES, EMAILS, OR CONTEXT]
- My goal for this call: [e.g., qualify + book a demo]

Build me a "Pre-Call Battle Plan" with:
1. A 1-line read on where this deal really is (be honest, not optimistic)
2. The 3 biggest risks or unknowns I need to uncover
3. 7 sharp discovery questions tailored to THIS prospect
4. The 2-3 objections most likely to come up, with my best response
5. A simple call agenda (opening line, flow, and the next step I should push for)
6. One "trap to avoid" based on my goal

Keep it tight and practical. I'm reading this right before the call.

🧠 Tip: Ask it to end with the exact words for your opening line and your close. Reps freeze at the start and the finish, so scripting those two moments lifts win rates fast.

🥊 Prompt #3 → The Objection Dojo (practice before it’s real)

You don’t want reps practicing on live deals. This prompt turns the Coach into a tough prospect who pushes back, then breaks character to coach.

The goal:

  • Simulate a realistic, slightly difficult buyer

  • Pressure-test the rep’s objection handling in real time

  • Coach the rep after each exchange, not just at the end

✅ Use this to drill new reps and to rehearse before high-stakes calls.

Prompt:


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