[[{“value”:”
Hi everyone 👋 Luis & Rui here with another AI Tutorial.
Today we’re teaching you how to build a complete strategic plan for ANY business using Perplexity + NotebookLM + ChatGPT in under 60 minutes.
Whether you’re launching a side hustle, consulting for clients or steering your own company, this end‑to‑end framework will give you a clear roadmap to success.
Let’s dive in 🚀
Step 1: Research by Defined Categories (15 mins)
🔍 Goal: Gather high‑quality data on your business’s core areas — Audience, Company, Competitors, Industry — without random Googling.
What to Do:
Open Perplexity.ai → Start a new query for each category:
Audience:
“Using only peer‑reviewed studies, industry reports (e.g., Pew Research, Nielsen, IBISWorld) and government datasets published in the last 24 months, compile a detailed profile of [BUSINESS TYPE] customers in [GEOGRAPHIC REGION].
Structure your output as a JSON object with keys: demographics (age, income, location), psychographics (values, motivations, pain points), and behavioral patterns (purchase frequency, channels used).
Include full citations (title, author, year, URL).”Company:
“Conduct a SWOT analysis for [YOUR COMPANY NAME] based on internal documents (e.g., product specs, customer feedback) and external context.
Output as a structured markdown table with Strengths, Weaknesses, Opportunities, and Threats — each with 3 detailed bullet points and a rationale sentence. No generic statements.”Competitors:
“Identify the top 5 direct competitors for [BUSINESS TYPE] in [REGION].
For each competitor, produce a table with columns: Company Name, Core Offering, Market Share Estimate, Strengths (3 bullets), Weaknesses (3 bullets), Unique Differentiator, and Primary Customer Complaints (sourced from forums/reviews).
Only use data from Q4 2023 onward; cite every data point.”Industry:
“Aggregate the five most impactful macro‑trends affecting the [INDUSTRY] market over the next 12 months, using authoritative market research reports and financial analyst forecasts.
For each trend, provide: Name, Description, Expected Growth Rate (%), Key Drivers, Potential Risks, and Top 3 example companies leveraging this trend.
Include source citations in APA format.”Copy each response (with source links) into four separate documents or NotebookLM notebooks.
💡 Pro Tip: Prioritize data from industry reports, academic studies, or trusted news outlets — not opinion blogs.
“}]] Read More in The AI Break
