[[{“value”:”

Hey AI Breakers 👋

You know you’re underpriced. But you haven’t raised prices in years because you’re scared of the churn avalanche that one email might trigger.

Today, you’ll build an AI Price Increase Playbook that plans, prices, and announces your increase the way a pricing consultant would:

✅ A proof-of-value dossier (the evidence you’re underpriced)
✅ Your new price, picked with real logic instead of a gut number
✅ A churn-risk map of your customer base, segment by segment
✅ Announcement emails that customers actually respect
✅ Objection scripts for every type of pushback
✅ A 30-day rollout plan with rollback triggers

Let’s build it 👇

🧠 How the Price Increase Playbook Works

Most price increases fail in the delivery, not the number. The Playbook fixes both with 6 chained prompts:

  • 🔎 Audit: collect the proof that you deliver more than you charge

  • 📊 Price: set the new number with benchmarks and willingness-to-pay logic

  • 🛡️ Map: segment your customers by churn risk and decide who gets grandfathered

  • ✍️ Announce: write the emails, one version per segment

  • 🥊 Defend: prepare scripts for every objection before they arrive

  • 📅 Roll out: run a 30-day timeline with metrics and rollback triggers

A pricing consultant charges $5K+ and takes 3 weeks for this exact playbook. You’ll have it in about an hour.

🔎 Prompt #1 → The Value Auditor (Prove You’re Underpriced)

Before touching the number, you need evidence. This prompt builds the value case that powers every later step.

The goal:

  • Inventory everything you’ve added since your last price change

  • Quantify the value in your customer’s terms (time saved, revenue gained, costs cut)

  • Surface the strongest proof points for the announcement later

✅ Use this to build your proof-of-value dossier.

Prompt:

You are a pricing strategist who has run 100+ price increases for businesses like mine.

My business: [WHAT YOU SELL, e.g., B2B newsletter subscription / design agency retainer / SaaS tool]
Current price: [PRICE AND BILLING PERIOD]
Last price change: [WHEN, or "never"]
What's improved since then: [LIST EVERYTHING: new features, more content, better support, faster delivery, new bonuses]
My costs that have risen: [e.g., tools, contractors, time invested]
Typical customer result: [WHAT CUSTOMERS GET, e.g., saves 5 hours/week, landed 3 clients]

Your tasks:
1. Build a "Value Delta Report": everything customers get today vs. what they got at the last price change, in a table
2. Translate each improvement into customer-facing value (time, money, or outcomes, not features)
3. Estimate the real-world cost of replacing what I deliver (alternatives, DIY time, competitor prices)
4. Score my value-to-price gap from 1-10 and explain the score
5. Pull out the 5 strongest proof points I should use when announcing an increase

Be honest. If the value case is weak anywhere, flag it and tell me what to strengthen BEFORE raising prices.

💡 Tip: Paste in real customer testimonials or results if you have them. Concrete wins (”saved 6 hours a week”) make the value case twice as strong.

📊 Prompt #2 → The Price Architect (Set the New Number)

Now we pick the number. Not a vibe, an actual defensible price built on benchmarks and your value gap.

The goal:

  • Benchmark against competitors and alternatives

  • Get 3 increase scenarios (safe, recommended, aggressive) with revenue math

  • Pick a number you can defend in one sentence

✅ Use this to lock your new pricing structure.

Prompt:


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