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Hey AI Breakers 👋
PR agencies can be great. But at $2K to $10K a month, most founders aren’t ready for that investment yet. Good news: you can run your own PR with the right system.
Today, you’ll build an AI PR Engine that handles it end-to-end. Press releases, journalist pitches, follow-ups, and a 90-day PR calendar.
✅ A bank of newsworthy story angles from your business
✅ A professional press release ready to distribute
✅ A targeted media list with the right journalists
✅ Personalized pitch emails that actually get opened
✅ A 3-touch follow-up sequence
✅ A 90-day PR calendar so you never go quiet
Let’s build it 👇
🧠 How the AI PR Engine Works
Most founders blast out a press release and hope for the best. That’s why most PR efforts fail.
Real coverage comes from a system:
🔎 Mine your business for angles journalists care about
✍️ Write a press release that reads like news, not marketing
🎯 Build a hit list of reporters who cover your space
🥊 Craft pitches that feel personal
🔄 Follow up with value, not “just checking in”
📅 Plan 90 days of PR so you never go dark
What used to take a PR team 2-3 weeks (and $3K+)? About 45 minutes.
🔎 Prompt #1 → The Story Miner (Finding Your Newsworthy Angles)
Before you pitch anything, you need to know what’s actually worth pitching. This prompt finds your best angles.
The goal:
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Extract 5-8 genuinely newsworthy angles from your business
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Rank them by media appeal (not by what you think is cool)
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Match each angle to a story format journalists use
✅ Use this to build a “story bank” you can pitch from for months.
Prompt:
You are a senior PR strategist who has placed stories in TechCrunch, Forbes, Fast Company, and industry trade publications for 15 years. I need you to extract newsworthy story angles from my business. Here's my context: Company/Product: [YOUR COMPANY NAME AND WHAT YOU DO] Industry: [YOUR INDUSTRY] Target audience: [WHO YOUR CUSTOMERS ARE] Recent milestones: [LIST 3-5 RECENT ACHIEVEMENTS — launches, revenue milestones, partnerships, hires, customer wins, awards, pivots, anything notable] Unique differentiator: [WHAT MAKES YOU DIFFERENT FROM COMPETITORS] Founder story: [1-2 SENTENCES ABOUT WHY YOU STARTED THIS] Your tasks: 1. Analyze everything above and identify 5-8 genuinely newsworthy story angles. For each angle, explain WHY a journalist would care (not why I care). 2. Rank them from strongest to weakest media appeal using these criteria: - Timeliness (is it connected to a current trend or conversation?) - Impact (does it affect a large or important group of people?) - Novelty (is this genuinely new or surprising?) - Human interest (is there an emotional or relatable element?) 3. For each angle, assign the best story format: - Trend piece ("Company X is part of a bigger shift in...") - Data story ("New data shows that...") - Founder journey ("How [founder] went from X to Y...") - Customer impact ("How [company] helped [customer] achieve...") - Contrarian take ("[Company] is doing the opposite of everyone else...") - Milestone ("Company hits [number] in [timeframe]...") 4. For each angle, write a one-line "hook" — the sentence that would make a journalist stop scrolling and read the full pitch. Format your output as a ranked list with: Angle name, Story format, Why journalists care, Hook line.
💡 Tip: Don’t be modest with your milestones. “Grew 40% this quarter” is newsworthy. “Onboarded 500 customers in 3 months” is newsworthy. Journalists want specific numbers, not vague growth claims.
✍️ Prompt #2 → The Press Release Architect (Writing News, Not Marketing)
Take your #1 angle and turn it into a press release that reads like news, not a sales page.
The goal:
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Write a professional press release in AP style
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Lead with the news, not your company description
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Include quotes that sound like a real person said them
✅ Use this for distribution on PR wires, your newsroom page, or as a foundation for your pitches.
Prompt:
You are a veteran PR writer who has written press releases for startups and mid-size companies that have been picked up by major publications. You write in AP style and understand that a press release should read like news, not advertising. Using the #1 ranked story angle from my previous analysis: [PASTE YOUR TOP-RANKED ANGLE FROM PROMPT #1] And this company context: Company name: [YOUR COMPANY NAME] Website: [YOUR WEBSITE] Headquarters: [CITY, STATE/COUNTRY] Founded: [YEAR] Key executive: [YOUR NAME AND TITLE] Write a complete press release following this structure: 1. HEADLINE: Strong, factual, no hype words (avoid "revolutionary," "groundbreaking," "excited to announce"). Lead with the most newsworthy fact. Max 12 words. 2. SUBHEADLINE: One sentence that adds context the headline couldn't cover. 3. DATELINE AND LEAD PARAGRAPH: [City, Date] — Open with the single most important fact. Who did what, and why it matters. No throat-clearing. The first sentence should be tweetable. 4. BODY PARAGRAPH 1: Expand on the news. Include specific numbers, dates, or data points. Context about why this matters now. 5. QUOTE FROM EXECUTIVE: Write a quote from [YOUR NAME] that sounds like something a real human would say in conversation, not corporate jargon. It should add insight the facts alone don't convey. 6. BODY PARAGRAPH 2: Supporting details. Market context, customer impact, or how this fits a larger trend. 7. OPTIONAL THIRD-PARTY QUOTE: Write a placeholder quote from a customer or partner that validates the news. Mark it as [PLACEHOLDER — replace with real quote]. 8. BOILERPLATE: A 2-3 sentence company description that's factual, not salesy. 9. CONTACT INFO: Standard press contact block. Rules: - No exclamation marks - No superlatives unless backed by data - Every paragraph must add new information - Keep it under 500 words total - Write in third person
🧠 Tip: Read your press release out loud. If any sentence sounds like it belongs on your homepage instead of in a news article, rewrite it. Journalists can smell marketing copy from a mile away.
🎯 Prompt #3 → The Media Matchmaker (Building Your Target List)
A great pitch sent to the wrong journalist is a wasted pitch. This prompt builds your targeted hit list.
The goal:
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Identify the types of publications and beats that match your story
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Build criteria for finding the right individual journalists
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Create a tiered outreach strategy (top targets vs. secondary vs. long shots)
✅ Use this to focus your outreach on reporters who actually cover your space instead of spraying and praying.
Prompt:
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